iOtSpace Website

In 2017, workplace consultants Amos Beech have launched a revolutionary new app for people to plan their agile working day.

The iotspot smart office app is a workspace reservation solution to manage flexible workspace environments and help compannies to save on real estate footprint. It was decided to market the app in the UK through a new company called iOtSpace and accompanying website.

The Start

The challenge here was that the app was completely new and neither the developer nor the UK distributor had any experience in marketing it. In relation to SEO, we were struggling to tab into existing search behaviour as it was all new.

Development

For the first year and a half, we started out with a very simple and clean site and marketed it via a targeted LinkedIn campaign. This together with pro-active outreach brought in the first leads and we were getting more understanding of the key motivational factors for the solution.

Subsequent research of other solutions also led us to the search behaviour of the target audience and new content was created to be launched on a brand new website.

RESULTS

Now in September 2019 the website has an avarage score of 3.4 on the 10 most relevant UK wide keywords, with a search volume of between the 480 and 2400 per month.