Incognito Heat Co Website

Incognitio Heat Co offer a wide range of modern sustainable heating solutions for architects, builders and homeowners. The company installs heat pumps and underfloor heating systems in Scotland and the North of England.

The Start

The then current site (2016) had just 4 pages with hardly crawlable content and had no position in search engines. The company also didn’t have any social media accounts. So basically a blank sheet of paper, ideal!

Development

The project went through the following stages:

1. Target market analysis.

2. Keyword research and search behaviour.

3. Competitor analysis: wich webpages rank for what keywords and in which geographical area.

4. Webdesign en content creation, based on the outcome above .

5. Zero point measurement (that was an easy one..)

6. Website launch

7. Creation of social media accounts and promotion of the site on the web.

8. The build up of authority of the site on the web.

RESULTS

Now in March 2020 the website scores an average search position of 1,5 and approximately 1/3 of the companies turnover is generated through organic search. In a period of 3 years the companies turnover doubled and was sold as a going concern.